Permission-Based Marketing: How to Do It Right
Discover how to do permission-based marketing right—build trust, engage your audience, and drive better results.
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Opt‑in Email Strategies Every Marketer Should Know
Opt-in emails are a great way to build a mailing list, but there are some important points to know first. Use this guide to learn all about opt-in email marketing strategies.
How to Measure Marketing on YouTube
Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.
CRM Trends Every Business Should Watch
From AI to chatbots, these are the CRM trends to keep an eye on. Customers are the crux of every business, so keeping them satisfied is important.
Key Sales Metrics Every Rep Needs to Track
Find out which sales metrics to watch for better results. Easy tips to track your sales performance.
What Is Product-Market Fit?
How do you know if there’s market demand for your idea? There are multiple signs to help you stay on track.
What Are Hashtags and How Do I Use Them?
A hashtag is a word or phrase that follows the pound sign. Learn best practices for using hashtags across social media platforms.
3 Essential Pre-Built Segments for Your E-Commerce Business
Connect your store to Mailchimp and access pre-built segments based on your customers shopping behavior. Send them personalized content and watch your sales increase.
What is Performance Marketing? A Complete Guide
Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.
What is a Webinar? And Why You Should Consider Hosting One
A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.
SMS Frequency Guidelines: What’s Too Much?
How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.
When to Hire More Employees for Your Small Business
It can be difficult for small business owners to start hiring employees, but we're here to help. Follow this guide to know when to hire a full time employee for your small business.