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What is Media Mix Modeling and How to Use It Effectively

Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.

How Madden Media Helped a Destination Drive Traveler Engagement

Madden Media helped Destination Door County boost email open rates by 20% with seasonal outreach.

Paid Social Media and Email: A Marketing Secret Weapon for Your Clients

Here’s how to take advantage of one of the strongest pairings in digital marketing.

All About Social Media Icons for Email Signatures

Never waste another email interaction again. Learn how to add social media icons for email signatures and turn every message into a networking opportunity.

Create Impactful Social Media Ads with These Expert Tips

Learn how to create social media ads that resonate with your audience and boost your brand’s engagement and ROI.

6 New Social Media Apps You Should Know About

With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.

How to Create Social Media Content with a Content Plan

Build better social content with tips on planning, scheduling, and optimizing posts as part of a strong social media strategy.

Organic vs Paid Social Media: Pros and Cons for Your Business

Learn about the differences between organic and paid social media campaigns and the pros and cons of each.

Fake News on Social Media

Being able to identify fake news on your social media feed is crucial to being a responsible and informed internet denizen.

How to Optimize Your Social Media Calendar

If you’re not using a social media calendar template to schedule your posts, there are several reasons to start.

How to Market on Social Media Effectively

Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.

Essential Elements of an Effective Social Media Policy

Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.