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Why Brand Recall Matters—And How to Get It Right

Learn why brand recall is more important than you think—and how to harness it for your own business growth.

Simplify and Scale: Leveraging Product SKUs for Business Growth

Maximize growth with Product SKUs. Learn strategic approaches to boost your business success.

7 Ways To Scale Your Freelance Business

How to capitalize on opportunities and increase your client base.

How to Reach People at the Right Moment with Customer Journey Builder

Automated, relevant messaging enables flexible paths to purchase for each customer so you can scale quickly.

Cleaning Out Abandoned Carts With Nice Laundry

How Nice Laundry recovers abandoned carts.

Riding Through National Bike Month With Priority Bicycles

Bicycles are an important part of our culture at Mailchimp, so we built a bike room that boasts storage for more than 100 bikes, as well as locker rooms with showers so our employees could freshen up before starting their day.

Create a Job Rather Than Finding a Job: Building Great Business Ideas

If you have a new business or product idea that you want to pursue, there’s probably a part of you wondering if your idea is actually any good. Here, you’ll learn about what makes a good business idea, and how to take your idea from inception to production

What Are Trigger Emails And How To Leverage Them In Email Marketing

Learn how to use triggered emails for your marketing campaigns. See how automated welcome or abandoned cart emails can boost business.

Using Lead Scoring Models to Maximize Sales Performance

Learn how to increase your sales performance with lead scoring models. Discover the benefits of this technique and boost your revenue.

How to Write an About Me Page

An About Me page is an opportunity to share your brand’s story and connect with customers. Read this to learn how to write a good About Me page.

Creating a Successful Lead Nurturing Strategy

A company’s lead nurturing efforts can help drive sales and fuel growth. Learn more about what lead nurturing is and why it’s important.

Email Marketing Benchmarks and Metrics Businesses Should Track

Wondering how your email marketing statistics compare to others in your industry? Check out these email marketing benchmarks to understand how you’re doing.