What Is an STP Marketing Model?
Develop an effective marketing campaign with segmentation, targeting, and positioning.
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How to Write a Marketing Plan & Use a Marketing Plan Template
A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.
How to Develop a Startup Marketing Strategy
Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.
Use the Serial Position Effect to Boost Your Marketing Strategy
Learn about the serial position effect, how it works, and how to use it in your marketing and advertising efforts for supercharged results.
The 7 Website Traffic Sources You Need to Track
Boost conversions and drive your marketing strategy by understanding the 7 different types of website traffic.
How to Promote Your Online Store
Wondering how to advertise your business? Read this guide on how to promote your e-commerce store, from SEO to influencer marketing and more.
Ten Strategies to Avoid Greenwashing and Build Genuine Sustainability
Avoid greenwashing and build real sustainability. Learn 10 proven strategies to earn consumer trust, support ethical marketing, and stay credible.
Marketing Reporting: A Complete Guide for Your Business
Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.
How to Create a Business Plan in 9 Steps
Writing a business plan can be complicated—but it doesn’t have to be. Learn how to create a business plan in less than 10 steps.
How to Promote a Fundraiser
Learn how to make your fundraising event stand out and ensure success with our effective tips.
7 Ways Data Science Can Improve Your Marketing
Data on your audience and campaign performance makes it easy to create powerful marketing that achieves your goals.
How to Copywrite Ultimate Guide: What is Copywriting?
Copywriting is the glue that holds all marketing assets together. Improve all of your marketing assets by following these copywriting tips and best practices.