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The Brand Persona: How To Make Your Business Click with Customers

A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.

Rhetoric 101: Enhancing Executive Presence and Influence

Master the art of rhetoric to enhance executive presence and influence as a business leader. Elevate your communication skills and make a lasting impact.

Blogging 101: What Is a Blog and Why You Need One

What is a blog and why are there millions of them? Find out how your business can leverage the power of blog content.

Blogging 101: Starting a Blog for Your Brand

Don’t underestimate the power of starting a blog for your business. Here’s everything you need to know from choosing a platform to monetizing your content.

Franchising 101: Essential Tips for Entrepreneurs on Getting Started

Unlock the secrets to successful franchising. Here's how to start a franchise.

Facebook 101 for Small Businesses: Everything You Need to Know

When you create a business page, you can find new customers, incentivize your contacts, and make the most of the platform.

Deliverability 101: What It Is, What It Takes, and How Mailchimp Helps

Learn what deliverability means, what factors impact it, and how Mailchimp helps you reach more inboxes.

Targeting 101: A Beginner's Guide to Segmentation

The hardest thing about ‘segmentation’ is the term itself—learn how to get started.

Bartering 101: Understanding the Trade

Uncover the secrets of bartering and learn effective negotiation techniques in this insightful article.

Usability Testing 101: A Guide for Businesses

What is usability testing? Discover the importance of usability testing and how it improves the user experience of your website.

Website Security 101: How to Secure Your Website

Website security is complicated, but we’re here to help. Here’s what you need to know about securing your website, common threats, and ways to defend against cyber attacks.

Website Migration 101: What Website Owner’s Should Know

Website migrations can sound like a vague, confusing task—but it doesn’t have to be! No business remains static, so website migrations are always a good idea for your brand.