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Georgia Museum of Art’s Optimization Strategy

The optimization strategy that helps the Georgia Museum of Art track the impact of their messaging.

Managing 2 Businesses with 2 Different Audiences

Tattoo guru Russ Abbott explains how Mailchimp helps make it happen.

The Importance of IP Reputation in Email Marketing

Your IP reputation is essential for successful email marketing and digital advertising campaigns. Learn how to improve and maintain your online reputation.

SMS Marketing in the iOS 26 Era

Apple’s iOS 26 filtering messages? Learn how to future-proof your SMS strategy with Mailchimp’s expert guide.

Introduction Email Strategy: Connect With Busy Decision-Makers

Your complete guide to writing an introduction email that converts. Learn smart strategies to connect with busy executives and other key decision-makers.

Introducing More Powerful A/B Testing

We introduced a brand new A/B testing experience, complete with a redesigned interface, native content testing, and the ability to compare 3 different versions of a campaign instead of just 2.

Introducing Google Remarketing Ads in Mailchimp

We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.

Common Insurance Marketing Mistakes and How to Avoid Them

Struggling with your insurance marketing strategy? Discover key mistakes to avoid and tips to improve engagement, compliance, and conversions.

How to Make Your Instagram Posts More Engaging

To increase engagement on Instagram posts, you need to be original and be creative. Check out these 10 tips to raise engagement.

Instagram Marketing: 7 Tips for Marketing on Instagram

Instagram marketing can be a cornerstone of your brand’s overall marketing strategy. Read this to learn how to effectively market on Instagram.

How to Create an Instagram Business Account

Learn step by step how to create an Instagram business account. Whether you’re new to the platform or not, here’s what you need to know.

How to Increase Your Audience Engagement

Learn how to increase loyalty and build deeper user engagement with your digital product.