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Creating a Successful Lead Nurturing Strategy

A company’s lead nurturing efforts can help drive sales and fuel growth. Learn more about what lead nurturing is and why it’s important.

How Happy Socks Spreads Happiness Through Automation

Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.

How Artiphon Grew Its Audience with Kickstarter and Email

The the digital instrument company's founder breaks down the strategy that generated sales.

Delight Your Customers: Strategic Holiday Giveaway Tips

Discover effective holiday giveaway tips to delight your customers and boost brand loyalty. Increase engagement and sales with these strategic ideas.

How Henry’s House of Coffee Makes Customers Feel Like Family with Automation

From telling a story to recovering sales, automation helps Henry’s House of Coffee keep tradition alive.

How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%

The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales.

The Power of Giveaway Emails: Engage Customers and Drive Business Growth

Giveaway emails are great for driving engagement and sales. Learn how to create an effective giveaway email campaign here.

Gift Card Marketing Strategies for Holidays and Beyond

Discover year-round gift card marketing strategies, including tips for promoting eGift cards during the holidays and beyond to boost sales and engagement.

Funnel Reporting: Understand and Visualize Your Marketing Automation Flows

Funnel reporting is valuable for understanding the marketing automation flows. Learn more about marketing and sales funnel reports here.

Flash Sale Strategies for Ecommerce Success

Generate buzz and attract new customers for your business with flash sales. Read this guide to learn flash sale strategies for e-commerce success.

Featured Integrations: May 2017

This month, we’re highlighting integrations to help you generate more ticket and merchandise sales or spread the word about your next performance, album release, or world tour.

Why E-Commerce Brands Need Email Retargeting Campaigns

Email retargeting is key to e-commerce growth. Find out how it helps bring back visitors and maximize your sales potential.