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The Benefits of Adaptive Marketing for Businesses

Adaptive marketing offers key benefits for businesses. Learn how flexibility in strategy boosts growth and customer loyalty.

How to Drive Advertising Success with Ad Groups

Unlock advertising success with our comprehensive guide to ad groups. Learn how to optimize multiple campaigns, target audiences effectively, and maximize ROI. Optimize your Google ads account today.

How ABX Marketing Helps Align Sales and Marketing

Use ABX marketing to deliver coordinated, account-focused campaigns that boost pipeline impact

Beginner's Guide to Starting a Rewards Program

A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.

Increasing Revenue Through Abandoned Cart Messaging and Incentives

We focus on the revenue-boosting benefits of incentivizing your campaigns and sending abandonment messages to your clients’ customers.

Embracing Email Design

Austin Woodall started his own small email design revolution by prioritizing the brand experience.

How soda brand Something & Nothing engages its audience

The company’s founder explains how they use Mailchimp to engage its audience with cultural content

What We Learned Opening a Second Office in Our Hometown

It was a simple proposition: just move some people to a new office to accommodate a growing staff. OK, maybe it wasn’t a simple proposition at all.

Bridging the Web and Email: The Case for Subtle Interactivity

The limitations of email might be frustrating for most designers, but for Austin Woodall they’re a source of inspiration — so much so that it changed his career.

Marketing Help 103

Sometimes you know exactly what you want to achieve—but not sure which marketing experts to hire. Our interactive tool can help!

Confused by marketing acronyms? You’re not alone

Sometimes, looking at a marketing document is a bit like looking into a bowl of Alphabet soup. We’ve decoded some of the most common marketing acronyms, so you’re no longer guessing what terms like CTA, CRM and WOM mean.

How to Fire Someone

Firing someone is never easy, but sometimes it’s necessary. Use our guide for how to fire someone to help you navigate employee terminations.