Hard Bounce vs. Soft Bounce: What’s the Difference?
Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.
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How to Boost Response Rates with Friendly Reminder Emails
Improve your email response rates with these tips for crafting friendly reminder emails. Learn how to engage your audience and get the response you need.
Top Franchise Email Marketing Strategies for Growth
Discover top franchise email marketing strategies to boost growth, engage customers, build loyalty, and drive success.
How to Write a Flash Sale Email That Converts
Discover how to write a flash sale email that converts with tips on subject lines, copy, CTAs, and urgency to drive clicks and boost limited-time offers.
Make a Strong First Impression: How an Executive Summary Template Can Help
Learn how to write an executive summary in this guide and access our executive summary template.
What Are Email Flows and How to Set Them Up
Learn what email flows are and how to set them up to automate marketing, nurture leads, and boost customer engagement.
Smart Security: When and How to Use an Email Confidentiality Notice
Email confidentiality notices protect sensitive info, reduce liability, and meet legal and regulatory requirements. Learn how and when to use these valuable tools.
How to Use Dunning Emails to Improve Your Payment Process
Turn missed payments into revenue with dunning emails that encourage customers to take action
Guide to Direct Email Marketing
Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.
Top Customer Service Email Mistakes and How to Fix Them
Make every customer service email count by avoiding tone, timing, and clarity mistakes that hurt your brand.
Customer Satisfaction Score: Tips for Improving Your Business
Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.
Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.