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Price Skimming: Maximizing Profits and Market Positioning for Businesses

Discover how price skimming can boost profits and strengthen your market position. Learn effective strategies to optimize pricing and gain a competitive edge.

Leverage Persuasive Writing in Your Marketing Strategy

Drive engagement with these persuasive writing techniques for your next marketing campaign.

Opt‑in Email Strategies Every Marketer Should Know

Opt-in emails are a great way to build a mailing list, but there are some important points to know first. Use this guide to learn all about opt-in email marketing strategies.

Using the OODA Loop for Marketing Decisions

The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Why All Businesses Need a Marketing Calendar

A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.

How to Create a Winning Market Development Strategy

Discover the essential steps and proven strategies to craft a winning market development strategy. Learn how to drive growth and outperform your competition with expert guidance.

Explore Mailchimp’s All-in-One Marketing Platform

Watch our webinar featuring an in-depth product demo by our SVP of Product and our Director of Product Marketing.

Drive Business Growth with Lifecycle Marketing

Learn how to drive business growth using lifecycle marketing. Discover effective strategies to attract, engage, convert, and retain customers for long-term success.

How Olfactif Uses Automation to Market Their Niche Brand

How Olfactif markets their niche brand.

How to Measure Your Email Marketing Success

Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.

Winning the Moment: ZMOT Strategies for Marketing

Learn what ZMOT marketing is and how it can help your business stay ahead of the competition.