Marketing Glossary - Marketing Terms You Need to Know
Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter.
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LGPD Compliance: Get LGPD Consent for Marketing
Mailchimp makes it easy to grow your audience, share your message, and learn from your campaigns — all while protecting your customers’ personal data.
Troubleshoot the Opt-in Confirmation Email
If people are signing up for your list and aren't receiving some of the emails that are part of the double opt-in process, here are some things to check.
Troubleshoot Broken Links
Sometimes your email campaign may include broken or misdirected links. Learn some common causes for this behavior and how to prevent them.
Set Default Merge Values for an Audience
Learn how to set default merge values for your audience. A default merge value will act as a replacement to fill in for missing field information.
Resubscribe a Contact
If a recipient was accidentally unsubscribed from your email marketing, there are a few ways you can resubscribe them.
Reconfirm Contacts
Reconfirm stale email addresses to improve marketing engagement and maintain a healthy audience.
Brazilian Data Protection FAQs
Get answers to common questions about Mailchimp and the Brazilian Data Protection Regulation (LGPD).
Getting Started with Mailchimp
Learn the basics about how to use Mailchimp and get helpful resources.
Getting Started with Your Audience
The foundation of great marketing is up-to-date information about the contacts in your audience. Get tips on creating and managing audiences in Mailchimp.
General Data Protection Regulation FAQs
Get answers to common questions about Mailchimp and the General Data Protection Regulation (GDPR).
Design and Host Your Own "Thank You" Pages
When someone subscribes to your marketing, Mailchimp sends them to a Thank You page. Learn how to host custom versions of these pages on your own website.