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Creating Email Signatures [Templates and Formatting]

Email signatures can play a more significant role in your communication efforts than you realize. Learn what to include in your email signature with this guide.

How to Fall Back in Love With Your Email Marketing

If you’re intimidated by your newsletter, fret not: Arianne Foulks, founder of Aeolidia, has tips to help you.

From Good to Great: How to be an Elite Email Marketer

Rockhouse Partners, a Nashville-based marketing agency, takes email to another level. Here's how they do it.

Bump, Nudge, Follow Up: Mastering the Art of Reminder Emails

Master the art of the email bump with smart follow-up strategies, practical examples, and tips to re-engage prospects—without sounding pushy.

What is Your Customer Effort Score and How Can it Help Your Business?

Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.

10 Tips for Sending Happy Birthday Texts to Your Customers

Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.

10 Benefits of Blogging for Business

Not sure if starting a business blog is right for you? Read on to learn the top 10 benefits of blogging for business.

Sign on Bonuses: Pros & Cons

Should your company offer sign on bonuses to attract talented job seekers? Weigh the advantages and disadvantages of a sign on bonus for new employees.

10 Tips for Writing an Effective Email

Writing a compelling email can increase your open rates and encourage conversion. Learn essential tips for writing a professional email your customers will read.

High Touch vs. Low Touch Engagement Models in Business

Knowing the differences between high touch and low touch engagement can help you build an effective customer support strategy.

10 Catchy Slogans: Examples of Popular Slogans

The best catchy slogans get stuck in your head. Here are 10 of the most popular, and tips for writing your own.

Top 10 Recession‑Proof Businesses

What makes a business recession-proof? Learn the key factors that help a business survive an economic downturn.