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What is White Space in Web Design: Using Negative Space to Create an Effective Website
This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.
Is Now the Time to Hire Outside Help?
Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.
3 Tips for Optimizing Email Content in Real Time
Learn these must-know tactics to successfully prepare for Black Friday and Cyber Monday.
Survey Design Explained: 5 Steps to Capturing Quality Feedback
Learn proven strategies and best practices for crafting surveys that ask the right questions, engage respondents, and gather actionable insights.
What Is SPIN Selling?
Spin Selling is a technique in which you ask strategic questions to determine a potential customer’s needs. Learn why it’s effective and how to do it.
What Is Nonresponse Bias? (And How to Avoid It)
Check out these survey best practices to improve your survey questions, increase your number of respondents and avoid nonresponse bias.
Email Coupons: The Game Changer for Marketers
There’s no question about it: Consumers prefer discounts. Email coupons are answering this call, helping boost sales success and driving customer loyalty.
Boost Holiday Sales With Our 5-Point Marketing Checklist
People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. Is your store ready for that kind of traffic?
8 Things To Consider When Choosing a Mailchimp Partner
Looking to hire help from our community of trusted freelancers and agencies? Start by asking yourself these questions.
Stories in Place
7 Black filmmakers capture stories from behind the counters of their favorite spots. In the shadow of a pandemic, economic collapse, and racial injustice, observe the experiences of 7 Black small-businesses and their communities.
Going Through It
On season four, Ashley C. Ford talks to 13 noteworthy people about how they decided whether or not to have children – all while navigating that question for herself.