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Google AdWords: A Beginner’s Guide

Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.

Mastering First Call Resolution: How to Boost Customer Satisfaction

Learn what first call resolution is and how it can boost your customer satisfaction.

Digital Asset Management 101: Understand The Basics

Learn the fundamentals of Digital Asset Management and discover the best practices for organizing, storing, and sharing digital assets effectively.

The Power of Deinfluencing: Redefining Marketing for Savvy Marketers

Learn what deinfluencing is and how it may impact influencer marketing for brands.

Streamline Your Business Processes with Data Synchronization

Streamline your business processes and increase efficiency with the power of data synchronization technology.

What is Customer Success?

Customer success means being one step ahead of customers and their issues. Follow these customer success management tips to build strong client relationships.

What Is Curated Content? Tips & Examples

Curated content can be content like blogs and social media posts that you share with your audience. Check out these content curation tips and examples.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

What Is Conversion Rate Optimization?

Conversion rate optimization increases the percentage of conversions for a particular action. With CRO, you can lower your cost of acquisition and grow.

How to Build a Winning Conversational Marketing Strategy

Create a successful conversational marketing strategy with our guide. Learn to boost customer engagement and achieve better results.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

What Is Conjoint Analysis?

Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.