What Is Intent Data and How Does it Help Businesses?
Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.
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Google AdWords: A Beginner’s Guide
Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.
A Beginner’s Guide to Google AdSense
If you have a good website, you can use Google AdSense to make money. With AdSense, marketers pay you to feature ads on your website. Learn how it works.
What is a Dashboard Used for in Business?
As a digital marketer, you might be faced with an overwhelming amount of raw data on a daily basis. Find out how a dashboard can help you make sense of it all.
What Is Conjoint Analysis?
Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.
What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
What is Backlinking and Why is it Important for SEO
Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.
What Is an Attribution Model?
A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.
What Is a Whitepaper? When & How to Use One
Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.
How To Use Storyboards for Your Business
Storyboards can help you plan a marketing video for your business. You can also use them for a variety of different business endeavors. Learn how to make them.
What is a Mailchimp Partner?
Our partners are certified marketing aces. Learn who they are and how they can help your business grow.
How to Use BCC and CC in Emails
Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.