What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
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The Fundamentals of API Testing for Business Success
Learn what API testing is, the benefits, and how it works. Discover tools and strategies for testing APIs and ensure their reliability.
What Is an SRT File?
SRT files are a common file format used to create subtitles. Read this to learn more about what SRT files are, how to open them, and how to create your own.
What Is an Attribution Model?
A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.
API Endpoint Basics for Business Decision-Makers
Learn what API endpoints are and how they allow different software systems to communicate and exchange information seamlessly.
The Role of API Calls in Business Operations
Explore the advantages of API calls and how they can be used to improve workflows, increase data accuracy, and streamline business operations.
Tips for Designing Above the Fold Content That Converts
Discover what above the fold content is and how it can optimize your website for conversions.
What Is a Whitepaper? When & How to Use One
Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.
What Is a UX Designer: Qualifications, Skills, & Functions
UX designers make sure that a product or service is easy and enjoyable for customers to interact with. Learn more about what a UX designer is here.
What Is a Silent Partner? Understanding Their Role & Impact
Grow your business with the support of a silent partner. Learn more about their role, benefits, and ways to ensure a successful partnership.
Mind Mapping: The Ultimate Tool for Boosting Creativity
Learn what a mind map is, how to create one, and why they’re important for your business strategy.
What Is a Microsite?
Learn about the purpose and benefits of microsites and how one can benefit your brand.