Metaphors in Marketing Strategy: Igniting Customer Imagination
Using metaphors in marketing is a great way to express ideas and connect with customers in a unique way. Learn how to implement metaphors in your marketing strategy.
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What is a Mailchimp Partner?
Our partners are certified marketing aces. Learn who they are and how they can help your business grow.
Exploring Likert Scales for Actionable Customer Insights
Discover how Likert scales can unlock actionable customer insights and guide strategic decisions.
What Is a Heat Map In Business?
A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.
From Free to Profitable: Tips for Implementing a Freemium Model
Read this guide to learn how to use freemium business models to attract and convert more customers.
What is a CMS? A Guide to Content Management Systems
Discover what a CMS is and how it can simplify content management. This guide covers the features, benefits, and popular examples of content management systems to help you make an informed decision.
What Is a Business Proposal?
Read on to learn what a business proposal is, how to write one, and best practices that can help your organization stand out from the competition.
4 Marketing Segmentation Variables & How They Work
Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.
What are Local Search Citations?
Citations are a key foundational factor for local SEO. Here’s how they work and why they’re beneficial for your business.
Client Gifts that Make an Impact: Winning Sales with Thoughtful Gestures
Read this guide to learn how you can improve client relationships and brand visibility by sending client gifts.
What Are Chatbots? A Business Owner's Guide
Chatbots use AI to improve customer experience. Learn what a chatbot is and how you can use this tool to improve your customer service satisfaction.
Build a Strong Brand Foundation with Brand Pillars
Read this guide to learn what the five brand pillars are and how you can use them to build a strong brand foundation.