What Is an Attribution Model?
A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.
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What Is a Whitepaper? When & How to Use One
Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.
How to Use BCC and CC in Emails
Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.
Weasel Words to Avoid in Sales
Weasel words decrease your customers’ trust in your brand. Replace them with clear, direct language to achieve marketing success.
How To Create a Visual Brand Identity
A brand isn’t complete without having a visual identity. Learn how you can create a visual identity for your brand to make a stronger impact in your marketing.
Is Vertical Growth the Right Strategy for Your Business?
Learn how a vertical growth strategy can help you expand your products and services to scale your business and capture more market share.
What is a Value Proposition Canvas and How You Can Make One
Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.
What is User-Generated Content and How Can it Help Your Business?
Learn about user-generated content, how it can build your brand and how to use it in your business's marketing strategy.
First-Party vs. Third-Party Data: What's the Difference?
Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.
Find Better Leads and Close More Deals With Technographic Data
Technographic data is changing how Sales and Marketing teams work. Learn how knowing a prospect’s tech stack leads to warmer conversations and faster deals.
Boost Email Open Rates with Subject Line Testing
Discover the secrets to higher email open rates through subject line testing. Elevate your email marketing game and engage your audience effectively.
Use Story Arcs to Build Campaigns That Convert
Story arcs can enhance your marketing by driving engagement and conversions. Learn how to use story arcs to your advantage.