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How the Pygmalion Effect can Boost your Marketing Strategy

Learn what the Pygmalion effect is, how it works, and how it can be applied in a business context to improve marketing strategy and results.

Promotional SMS: Tap Into the Pulse of Modern Marketing

Discover how promotional SMS can help you achieve remarkable marketing results through timely text messages.

The Dynamic Duo: Paid Social and Email Marketing

Paid social media and email marketing can help you maximize brand awareness, customer engagement, and return. Learn how to harness this powerful digital marketing combo.

What Is the Difference Between Padding vs. Margin?

Read this guide to learn the difference between padding vs. margin, when to use padding and margins, and how to use them.

How to Stand Out in an Oversaturated Market

Stand out in a competitive market by refining your brand's value, reaching your audience effectively, and building loyalty.

Organic Lead Generation: A Beginner's Guide for Marketers

Browse our list of the top organic lead generation strategies to build your brand.

How to Optimize Non-Website Assets for Mobile SEO

Create and optimize content that helps people find your business online

How to Run Effective One-on-One Meetings

Learn how to lead effective one-on-one meetings that build trust, improve communication, and boost team performance.

Preparing for the Future: Understanding Which Jobs AI Might Replace

Read this guide to prepare for the future and learn about how artificial intelligence is changing the job market and how you can adapt to the times.

What Is Social Commerce And Why Does It Matter?

Social commerce is here to stay, and it's time for companies to take notice. Learn more about social commerce and how it can positively impact your business.

What Is Geotargeting and Why It’s an Important Advertising Strategy?

Don't overlook geotargeting when you're crafting your advertising strategy. Learn why you should implement geographic location targeting for your digital ads.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.