Introducing a New and Improved Campaign Builder
We redesigned the campaign builder to look and work like a checklist, which gives you the power to create an email in any order you want.
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Industrial Marketing Strategies to Reach B2B Buyers
Learn industrial marketing strategies to connect with B2B buyers. Use trade publications, digital ads, and email campaigns for effective outreach
IMAP vs. POP3: Pros and Cons for Business Owners to Consider
When choosing an email server, you’ll often have to pick between IMAP and POP3. Learn more about these email protocols here.
How Wow Digital Inc. Captures and Engages Leads with Mailchimp’s LinkedIn Integration
Read our case study about how this marketing agency collects emails and RSVPs for their webinars to nurture clients.
How We Set Up Emoji Support for Subject Lines
Last week, we rolled out a new email marketing feature: support for emojis in campaign subject lines.
How to Use Promo Codes to Boost Your Bottom Line
By integrating promo codes into your marketing emails and automations, you can incentivize customers to buy while they’re already thinking about your products.
Facebook Advertising Strategy: A Complete Guide to Getting Started
Learn how to advertise on Facebook. Create effective, scalable ad campaigns that benefit your business—and your bottom line.
How Happy Socks Spreads Happiness Through Automation
Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.
How Bee’s Wrap Calls Customers to Action
Bee's Wrap motivates their customers with strategic emails and inspiring calls to action.
Highbrow's Quick, Educational Automation
Highbrow is a free email subscription service with one goal: to help you learn something new—in just 5 minutes—every day.
Using The Hierarchy of Effects Model For Marketing
Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.
Hard Bounce vs. Soft Bounce: What’s the Difference?
Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.