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Using The Hierarchy of Effects Model For Marketing
Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.
Hard Bounce vs. Soft Bounce: What’s the Difference?
Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.
Growing Your List with Giveaways
By following a few simple guidelines, you can effectively use contests and giveaways to grow your email list and ultimately sell more stuff online.
Designing Templates with Hero Images
There’s a lot to consider if you’re including hero sections in your email. Explore some best practices that’ll help you get the most out of this exciting feature.
Why Should You Use a CRM? (Examples & Best Practices)
Why should sales and marketing teams invest in CRM software? Check out these tips and examples to get the most out of your contact management system.
Strategic Methods to Ethically Use Competitor Ads
Learn how to ethically leverage competitor ads for strategic insights. Discover methods to enhance your campaigns while staying ahead in the market.
At Graft Wine Shop, Community Comes First
How a brick-and-mortar wine store uses email marketing to send its good-neighbor mentality (and good-tasting wines) nationwide.
Forget Solo Missions: Co-Marketing for the Win
Win twice the customers for half the work with co-marketing. Discover how to spot perfect brand matches, design winning campaigns, and grow your business.
Follow This 7-Step Checklist to Migrate to Mailchimp
Follow this checklist to ensure your emails get delivered from your brand new account.
Build Brand Trust With Customer Reviews
Add your Yelp reviews to Mailchimp email campaigns and drive engagement and sales
Are Trendy Subject Lines Right for Your Business?
In the spring, “dad and grads” tend to pop up in inbox subject lines. But do these campaigns actually perform well?