Unlock Customer Value with Benefit Segmentation
Maximize customer value and increase sales by applying benefit segmentation. Learn how to group customers by benefits sought and create targeted marketing strategies to meet their needs.
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Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
Basic Ecommerce Metrics Every Business Owner Should Track
As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.
How To Build Your B2B Marketing Automation Strategy
B2B marketing automation tools can be a game changer, when leveraged correctly. Learn how to build a strong marketing automation strategy with this guide.
B2B Content Marketing: Strategies to Boost Business Growth
Learn how to create a winning B2B content marketing strategy with our complete guide on content marketing for B2B.
The Power of Automated Customer Onboarding
Improve your onboarding workflows with automation. Learn how an automated onboarding process can benefit your business and boost it to the next level.
Maximize Brand Recognition with Aided and Unaided Awareness Strategies
Learn the differences between aided vs. unaided awareness to build effective strategies and increase brand recognition.
Build Your Brand's Reputation with Advocacy Marketing
Advocacy marketing is vital for growing your brand’s loyalty and credibility. Learn more about advocacy marketing and how to get started here.
What Are the Advantages and Disadvantages of E-commerce?
Debating on opening an e-commerce business? Review the advantages and disadvantages of a business using e-commerce to help make your decision.
6 Ways to Add Testimonials to Your Website—And Why You Need Them
Customers trust the opinions of others, that’s what you need testimonials to add to your website. Learn the ins and outs of displaying customer reviews.
Abandoned Cart SMS Tips to Win Back More Customers
Recover lost sales with abandoned cart SMS—learn how to craft timely, persuasive messages that bring customers back.
A/A Testing: The Secret Weapon for Evidence-Based Business Optimization
A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.