What is Media Mix Modeling and How to Use It Effectively
Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.
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8 Social Media Content Creation Tips
Over 2 billion people use social media. Find out how to get their attention.
How Madden Media Helped a Destination Drive Traveler Engagement
Madden Media helped Destination Door County boost email open rates by 20% with seasonal outreach.
Paid Social Media and Email: A Marketing Secret Weapon for Your Clients
Here’s how to take advantage of one of the strongest pairings in digital marketing.
All About Social Media Icons for Email Signatures
Never waste another email interaction again. Learn how to add social media icons for email signatures and turn every message into a networking opportunity.
Create Impactful Social Media Ads with These Expert Tips
Learn how to create social media ads that resonate with your audience and boost your brand’s engagement and ROI.
6 New Social Media Apps You Should Know About
With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.
How Her Campus Media Increased Subscribers by 72%
Compelling content—and Mailchimp’s Drupal integration—helps the media company stay relevant to their community.
How to Create Social Media Content with a Content Plan
Build better social content with tips on planning, scheduling, and optimizing posts as part of a strong social media strategy.
Organic vs Paid Social Media: Pros and Cons for Your Business
Learn about the differences between organic and paid social media campaigns and the pros and cons of each.
Fake News on Social Media
Being able to identify fake news on your social media feed is crucial to being a responsible and informed internet denizen.
Billboard Artist Spotlight: Brian White Quilts His Way to New Heights
“We’re a clandestine bunch. You never know who’s going to show up at the quilting guild.”