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Lazy Loading: The Basics Explained

Lazy loading is a web development technique that defers the loading of images until they are needed, improving page load time and user experience

The Inside Scoop on Landing Pages with Hom Sweet Hom

How a landing page helped Lauren Hom bring awareness to her livestream series and drive signups for her online classes.

Mailchimp’s New Features and Updates to Help Your Business Grow

Take action based on your users' in-app activity, schedule social posts, bring visitors back to your landing page, and more.

The Pros and Cons of Horizontal Scrolling in Web Design

Horizontal scrolling can be a great addition to any website. However, there are a few things to consider when implementing this page navigation method.

Google Tag Manager 101: How GTM Helps Businesses

Google Tag Manager allows you to deploy tags to perform certain functions like tracking page views and button clicks. Learn how to use GTM in this guide.

FAQ Pages That Convert: Strategies for Creating Customer-Centric Business Resources

An FAQ page is an important part of any business website. Learn the best strategies for creating FAQ pages that convert site visitors into paying customers.

Facebook 101 for Small Businesses: Everything You Need to Know

When you create a business page, you can find new customers, incentivize your contacts, and make the most of the platform.

Cumulative Layout Shift: How to Understand & Optimize User Experiences

Cumulative layout shift (CLS) is a vital metric used to measure how much elements shift on a page. Learn how to avoid CLS issues and a poor score here.

Best Blogger Templates for Your Website

Effective blogs don't just attract visitors to your website, it captures their attention and keeps them there. Check out these blogger templates and keep readers on the page.

What Is a Microsite?

Learn about the purpose and benefits of microsites and how one can benefit your brand.

Engage and Convert: Creating Effective Video Landing Pages

Maximize engagement and conversions with our expert tips on creating powerful video landing pages. Learn how to captivate your audience and boost your conversion rates.

Power Tools: Small Businesses Share What Features Worked Best For Them

5 companies spotlighted in our What’s in Store newsletter share their tips.