What can Google Tag Manager track?
In reality, GTM is able to track a multitude of metrics associated with having a superb website. Not only can you easily deploy code, but with GTM, these are easy tasks to accomplish. Tasks such as managing tags will now be much easier, and you can perform tasks, such as customizing data sent to Google Analytics, to view metrics like page views and the number of downloads of a certain asset.
With Google Tag Manager, you can gain insights into the behavior of visitors who scroll through your website. Determine what they are looking for and if they are satisfied with their results. It is also possible to get an idea of the conversion rate of your visitors after they have scrolled through your website.
An example of this would be a visitor to an online store. With the above-mentioned activity, the host of that website can see if they scrolled to the bottom of the page or stopped halfway through and exited out. You’ll also be able to tell if the visitor ordered any of the products or services they looked at and made a purchase. With this information on hand, website owners can better understand customer behavior and make any necessary changes to guide visitors through the sales funnel.
Utilizing the trigger configurations when responding to fire tags is entirely feasible. You would do this by setting up event tags and responding to visitors who click on specific links. What this does is tell the host of the website what is popular with visitors.
This sort of activity is prevalent among e-commerce sites. You can see what they went on to purchase as well as what they did not. As the host of this website, you can report to upper management what is not valuable on the site and make adjustments. With event tracking, you can also collect data on metrics such as the number of outbound links clicked, PDFs downloaded, and the number of times visitors clicked buttons like CTAs.
When GTM is created properly for an e-commerce or other consumer-oriented website, there can be an onsite toggle switch that enables you to find out how often visitors abandon their shopping cart. Does it happen often? Is it occurring amongst the same shoppers or a wide array of shoppers?
Once you gather this information, it should be possible to deduce and prove the reasons for this. It might be that the check-out process on the website is too complicated. Or, perhaps, the system fails to accept a number of payment methods in an erroneous fashion. These are all things the business owner can correct with the appropriate tags embedded on their website.
Conversion tracking is important to know if you design websites for service-oriented businesses. Whether it is your services or products you want to know about, GTM can help you find these numbers. There are numerous ways it can do that.
An example of this function would be the website of a carpet cleaning service. With GTM, you can keep track of what your visitors find when they scroll, as well as if they go on to schedule an appointment or make a purchase. The codes to manage tags are easy, and the changes appear quickly on the site.
Video views tracking
When creating landing pages, it’s important to catch your viewers’ attention to keep them on the page. Embedding videos is a great tactic to do this. However, unlike YouTube or social media platforms, websites don’t have the ability to provide video metrics, such as video views.
If your website has a video embedded on a page, you can use a third-party tag with Google Tag Manager to track the number of views a video gets. You can also use tags to see how far visitors have watched your video, such as halfway through or fully finishing the video. With video view information on hand, you can determine what videos perform well and which don’t. You can then better understand why some videos perform better than others and retarget your marketing strategies to build off the strategies that are working.
Google Tag Manager also has a form submission trigger that allows you to fire a tag when a website visitor fills out and completes a form. This is a helpful tag, as it allows website owners to get notified when a visitor completes a form, such as signing up for a newsletter, RSVPing to an event, and so forth. However, it’s important to note that many forms are coded differently, which means one tag might work for one type of form, while that same tag might not work for the other. When creating tags for form submissions, it will require some trial and error to ensure viewer responses are accurately recorded.