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What Is a Radio Button and How to Use It in Web Design

Learn what a radio button is and how to use it effectively in web design to create user-friendly forms and enhance navigation on your site.

How an Innkeeper Got Back to What She Loves: Welcoming Guests, Not Marketing to Them

Thanks to a Mailchimp partner, this historic inn became a modern must-visit

From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays

Boost your brand with social media holidays. Create engaging content, join the conversation, and track success. Maximize engagement and showcase your brand’s personality.

What Is Conversion Rate Optimization?

Conversion rate optimization increases the percentage of conversions for a particular action. With CRO, you can lower your cost of acquisition and grow.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

Website Proposal

Learn how to craft an effective website proposal. From cover pages to pricing, this comprehensive guide can help you strategize your proposal efforts.

The Story Behind Our New Website Builder

Our CEO and Co-Founder Ben Chestnut talks about the future of websites in Mailchimp.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.

A Business Owner's Guide to Understanding Statistical Significance

Understand statistical significance in business with this comprehensive guide. Learn to make informed decisions based on data analysis and avoid common pitfalls.

The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.

Scheduling an Email: A Simple Way to Stay Ahead

Are you fed up with sending emails at odd hours? Start scheduling them. Learn how scheduling an email helps businesses stay connected without burning out.

How To Do A Giveaway For Your Business

A social media contest is a great way to boost engagement and conversions. Learn how to run a giveaway and what to do when it's over.