The Science of Split Testing to Drive Results
Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.
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Splash Page Examples: How To Make Your Own
A splash page is an introductory page that you’ll visit before heading to the homepage. Are they still effective? Learn the pros and cons, and see examples.
What Is SPIN Selling?
Spin Selling is a technique in which you ask strategic questions to determine a potential customer’s needs. Learn why it’s effective and how to do it.
How Spam Triggers Impact Your Email Open Rates
Avoid spam triggers that tank your email open rates. Learn what words, tactics, and mistakes to avoid for better inbox placement and engagement.
What is Spam Complaint Rate and How to Reduce It
Understand spam complaint rate and reduce it effectively. Learn strategies to improve email deliverability and customer satisfaction.
The Impact of Sonic Branding on Brand Recognition
Explore the power of sonic branding in boosting brand recognition. Uncover the impact and benefits of sound in shaping a memorable brand identity.
How soda brand Something & Nothing engages its audience
The company’s founder explains how they use Mailchimp to engage its audience with cultural content
Master Solution Selling: Techniques and Strategies for Sales Teams
Solution selling is a technique that focuses on addressing pain points instead of highlighting features. Learn how to leverage this technique for your team.
Thriving Solo: Strategies for the Modern Solopreneur
Elevate your solopreneur journey with proven strategies. Achieve success and balance as a modern solopreneur.
Soft Sell vs. Hard Sell: Why a Gentle Approach Wins in Sales
Soft selling is a gentle approach in sales that focuses on the consumer’s needs and not the product you’re selling. Read this guide to learn why soft selling always wins.
Societal Marketing: Strategies to Incorporate into Your Branding
Elevate your brand with the art of societal marketing. Infuse your identity with social responsibility for a profound impact. Initiate positive change and redefine your brand's legacy.
Social Testing: Unleash the Power of Social Media for Business Experimentation
Social testing can provide insight into the performance and health of your social media campaigns. Learn how to use social testing to your advantage here.