What Is Intent Data and How Does it Help Businesses?
Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.
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What Is Google Shopping? Everything Businesses Should Know
Get the most out of your Google Shopping efforts with these best practices.
Google AdWords: A Beginner’s Guide
Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.
A Beginner’s Guide to Google AdSense
If you have a good website, you can use Google AdSense to make money. With AdSense, marketers pay you to feature ads on your website. Learn how it works.
What is a Dashboard Used for in Business?
As a digital marketer, you might be faced with an overwhelming amount of raw data on a daily basis. Find out how a dashboard can help you make sense of it all.
What is Customer Success?
Customer success means being one step ahead of customers and their issues. Follow these customer success management tips to build strong client relationships.
What Is Curated Content? Tips & Examples
Curated content can be content like blogs and social media posts that you share with your audience. Check out these content curation tips and examples.
What Is Conjoint Analysis?
Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.
What is Business Intelligence and How To Use It
A business intelligence system mines raw data and transforms it into valuable insights. Here’s what you need to know about using BI tools.
Why Building Brand Equity is Essential for Long-Term Success
Building brand equity is crucial for the success of your business. Learn why high brand equity matters and how you can improve it with our expert tips.
What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
What is Backlinking and Why is it Important for SEO
Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.