Measuring Your Performance and Increasing Engagement
Once subscribers have joined your list and start engaging with your email, there’s more to learn and consider.
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How to Measure Your Website’s Traffic
Measuring and monitoring your website traffic can help you determine the performance of your site. Learn how to get started here.
How to Measure the Impact of Public Relations Campaigns
How do you determine if your PR campaign was successful? In this guide, you'll learn how to analyze your results and find out what’s working.
Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
Email Blacklisting: How Your Business Can Avoid It
An email blacklist is a list of IP addresses associated with spam. Read on to learn more about email blacklists and how you can avoid them.
How to Use Maslow’s Pyramid in Your Business Model
Maslow's theory evaluates the needs that all human beings have and ranks them into categories. Learn how these needs apply to a business framework.
Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
Marketing Tools
Learn how to choose the right tools and put them to work for your business.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
Design an Effective Marketing Team Structure
Learn how to design an effective marketing team structure and unlock strategies for collaboration and efficiency.
7 Marketing Resolutions from Mailchimp Customers
We asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them.
Marketing Reporting: A Complete Guide for Your Business
Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.