SEO vs. PPC: What’s the Difference?
Is SEO or PPC better for your business? Learn more about SEO and PPC, including their benefits and limitations here.
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Ten Steps to Crafting an Engaging Memorial Day Email
Memorial Day is one of the busiest shopping days of the year. Here’s how to create a memorable and respectful email campaign to drive sales.
Introducing Google Remarketing Ads in Mailchimp
We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.
How Her Campus Media Increased Subscribers by 72%
Compelling content—and Mailchimp’s Drupal integration—helps the media company stay relevant to their community.
Essential Digital Marketing Tools for Modern Marketers
Looking for ways to improve your marketing efforts? Discover the best digital marketing tools that streamline workflows, boost productivity, and drive results.
CTOR vs Open Rate: Which Metric is More Important for Email Campaigns?
Discover which email marketing metric is more important for your campaign's success. Learn about CTOR and open rates and how to optimize them for better results.
Blogging for Local Search Results
Your blog is one of the key elements of your local search strategy. Here’s how to create and optimize blog posts to stand out to stand out in search results.
Landing Page
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
How to Write an Effective Winback Email
Want to prevent your loyal customers from leaving? A winback email may convince them to stay. Learn how to write an effective winback email here.
WhatsApp Marketing: Send Marketing Messages With WhatsApp
Looking to create a WhatsApp marketing strategy? This guide breaks down how to reach existing and potential customers with WhatsApp messages.
What is Performance Marketing? A Complete Guide
Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.
What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.