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Intent-Based Marketing: The Future of Customer Acquisition

Intent-based marketing is a vital sales and marketing tactic for businesses of all sizes. Learn more about this type of marketing and its benefits.

Funnel Reporting: Understand and Visualize Your Marketing Automation Flows

Funnel reporting is valuable for understanding the marketing automation flows. Learn more about marketing and sales funnel reports here.

Traditional Marketing – Is It Worth Your Budget?

Is there still a use for traditional marketing in today’s world? If you need help choosing the best marketing strategy for your business, here’s what you need to know about digital and traditional marketing.

Marketing vs. Transactional Emails Explained

Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.

How to Market a Product

Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.

Upstream Marketing: The Secret to Lasting Brand Impact

Want marketing with staying power? Explore how upstream marketing strategies create lasting brand impact by addressing customer needs before they arise.

How to Copywrite Ultimate Guide: What is Copywriting?

Copywriting is the glue that holds all marketing assets together. Improve all of your marketing assets by following these copywriting tips and best practices.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

Marketing Talk 101

Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.

Marketing Psychology: Learn the Principles of Psychology in Marketing

Understanding marketing psychology can help you optimize campaigns. Read this to learn about marketing psychology tactics and how to apply them.

Marketing Lingo Crash Course

Follow this guide to learn all about key marketing terms, approaches and which experts to hire to bring your marketing strategy to life

Marketing in a Recession: Find Success In Challenging Times

Learn how to keep your business afloat during a recession with effective marketing strategies. Find out how to adapt to challenging times and come out on top.