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Guide to Crafting a Powerful Brand Manifesto

A brand manifesto can showcase your company’s mission, vision, and values. Learn how to write an effective brand manifesto that sets your business apart.

How To Build a Brand Identity and Why It’s Important

Strong brand identities convey values, vision, and personality to help build brand recognition and awareness. Learn how to create your brand’s identity today.

How to Build a Successful Brand Community

Learn what a brand community is, what the benefits are for your business, and how to build your own brand community.

Managing Your Brand Assets: Best Practices for Effective Branding

Discover the importance of key brand assets and best practices in identifying, managing, and leveraging them to establish a cohesive brand identity.

Effective Bottom-Up Budgeting Strategies

Bottom-up budgeting can be effective for managing your company’s finances. Learn more about this approach and discover how to use it at your business.

What is a Boilerplate and How to Write One

Refine your boilerplate for maximum impact. Elevate communication with expert insights on creating concise, effective content that leaves a lasting impression.

7 Black Friday SMS Campaigns to Take On the Holidays

Keep the holiday shopping momentum going, even after the sales end. SMS campaigns help you build brand love 365 days a year.

10 Tips for Sending Happy Birthday Texts to Your Customers

Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.

15 of the Best Web Analytics Tools

Compare 15 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.

Our Best Tips for Designing Successful Automated Emails

Marketing automation is a great way to take some manual tasks off your plate while keeping your customers engaged. But how do you make your automated messages feel personal and relevant?

Best Blogger Templates for Your Website

Effective blogs don't just attract visitors to your website, it captures their attention and keeps them there. Check out these blogger templates and keep readers on the page.

Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.