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How Ian Godwin Got Back to What He Loves: Catching Up with Clients and Reeling in Bass

This old-school sport-fishing CEO hired a Mailchimp partner so he could bring his marketing into the 21st century.

How Wow Digital Inc. Captures and Engages Leads with Mailchimp’s LinkedIn Integration

Read our case study about how this marketing agency collects emails and RSVPs for their webinars to nurture clients.

How We Set Up Emoji Support for Subject Lines

Last week, we rolled out a new email marketing feature: support for emojis in campaign subject lines.

How to Write the Best Email Header

Email headers are an essential part of marketing emails. Read this guide from Mailchimp to learn what they contain and how to optimize them.

How to Use Promo Codes to Boost Your Bottom Line

By integrating promo codes into your marketing emails and automations, you can incentivize customers to buy while they’re already thinking about your products.

How to Upload a Video to YouTube on Mobile & Desktop

By uploading your videos to YouTube, you can reach a wide audience and strengthen your brand’s content marketing strategy.

How to Reduce SMS Opt-Outs

Are high unsubscribe rates hurting your SMS marketing campaigns? Learn how to reduce SMS opt-outs with smart timing, frequency, and content strategies.

How to Make the Most of Social Ads During the Holidays

If you’re putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff.

How to Make Retargeting Work for Your Business

Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.

How Sticker Mule Combines E-Commerce and Email

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule marketplace.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

How Happy Socks Spreads Happiness Through Automation

Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.