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How to Write the Best Email Header

Email headers are an essential part of marketing emails. Read this guide from Mailchimp to learn what they contain and how to optimize them.

How to Use Promo Codes to Boost Your Bottom Line

By integrating promo codes into your marketing emails and automations, you can incentivize customers to buy while they’re already thinking about your products.

How to Make the Most of Social Ads During the Holidays

If you’re putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff.

How to Make Retargeting Work for Your Business

Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.

How to Drive Traffic From Instagram to Your Website

Instagram is a powerful marketing tool—when optimized correctly. Learn how to drive traffic from Instagram to your website the right way.

How Sticker Mule Combines E-Commerce and Email

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule marketplace.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

How Happy Socks Spreads Happiness Through Automation

Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.

How Blink Built Its Business with Email Automation

How home security company Blink uses segmentation and email automations to keep their marketing relevant to their customers.

When Should Your Business Hire an SEO Expert?

SEO is the backbone of your digital marketing, but how do you know when it’s the right time to hire an SEO expert? Here’s what you should know.

Hard Bounce vs. Soft Bounce: What’s the Difference?

Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.

What Is Web Hosting and How to Choose the Right Web Host

For small businesses, finding a good web hosting service is critical. Here’s what you need to know to find the best web hosting provider for you.