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How to Measure Your Website’s Traffic

Measuring and monitoring your website traffic can help you determine the performance of your site. Learn how to get started here.

How to Measure the Impact of Public Relations Campaigns

How do you determine if your PR campaign was successful? In this guide, you'll learn how to analyze your results and find out what’s working.

How the Museum of Contemporary Art Denver Boosted Their Email Performance

MCA Denver uses Mailchimp’s premium email templates and integrations to simplify their marketing.

How to Use Maslow’s Pyramid in Your Business Model

Maslow's theory evaluates the needs that all human beings have and ranks them into categories. Learn how these needs apply to a business framework.

Marketing vs. Transactional Emails Explained

Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

Marketing Talk 101

Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.

How To Create Campaigns that Resonate

Boost engagement with personalization and marketing segmentation.

Marketing Reporting: A Complete Guide for Your Business

Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.

Marketing Psychology: Learn the Principles of Psychology in Marketing

Understanding marketing psychology can help you optimize campaigns. Read this to learn about marketing psychology tactics and how to apply them.

How to Market a Product

Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.

Align Your Marketing Process with Business Goals

Discover how to enhance your marketing process and align it with your business objectives to drive meaningful results.