What is Narrowcasting?
Discover the concept of narrowcasting and its impact on targeted communication. Explore how narrowcasting revolutionizes content delivery for niche audiences.
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Gross Rating Points
Learn all about Gross Rating Points (GRPs) and how they are used in advertising. Understand the importance of GRPs in measuring audience reach and engagement.
Facebook Ads
Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.
BIMI: What It Is and Why it’s Important to Email Marketing
Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.
An introduction to email marketing: Tips to maximize success [Download the e-Book]
This e-book explores how to stand out in an era of constant connectivity by effectively cutting through the daily noise that inundates customers and provides practical guidance on reaching them effectively.
PrestaShop Integration with Mailchimp
Connect PrestaShop to Mailchimp to sync your store data, send targeted campaigns to your customers, and sell more stuff.
Lightspeed
Integrate Lightspeed with Mailchimp to capture customer data, view customer purchase history and create marketable audiences.
Bonjoro
Stand out in your audiences inbox with truly personalized videos that lift sales and turn customers into Super fans
Adobe Commerce Integration for Mailchimp: Use Customer Data From Your Adobe Commerce Store to Send Targeted Campaigns
The Mailchimp for Adobe Commerce integration makes it easy to use customer data from your Adobe Commerce store to send targeted campaigns and sell more stuff.
Data-Backed New Year’s Resolutions for Marketers
Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.
About the General Data Protection Regulation
The GDPR regulates how organizations process the personal data of EU citizens, including organizations located outside of the EU.