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How to Make Retargeting Work for Your Business

Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.

How to Drive Traffic From Instagram to Your Website

Instagram is a powerful marketing tool—when optimized correctly. Learn how to drive traffic from Instagram to your website the right way.

How Sticker Mule Combines E-Commerce and Email

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule marketplace.

How Happy Socks Spreads Happiness Through Automation

Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.

How Blink Built Its Business with Email Automation

How home security company Blink uses segmentation and email automations to keep their marketing relevant to their customers.

Hard Bounce vs. Soft Bounce: What’s the Difference?

Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.

Engage and Convert: Creating Effective Video Landing Pages

Maximize engagement and conversions with our expert tips on creating powerful video landing pages. Learn how to captivate your audience and boost your conversion rates.

Introducing a New and Improved Campaign Builder

We redesigned the campaign builder to look and work like a checklist, which gives you the power to create an email in any order you want.

How to Use Images in Your Small Business Blog Posts

Learn how to find and use images that strengthen your posts—and your business’s visual style.

How to Update a Website

Website updates are essential if you want to continue to drive traffic to your website. Learn how to get started with this guide.

How to Build a Great Website

Building a website can be complicated, so read this guide to learn how to build a great website that attracts visitors, generates leads, and boosts sales.

How to Build a Website Resume

Learn how to build a website resume with this step-by-step guide from Mailchimp to help you land your dream job.