Mastering the MEDDIC Sales Process
Use this guide to explore the MEDDIC sales process and see how it can effectively qualify leads and transform your sales approach for optimal results.
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How to Measure Marketing on YouTube
Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.
How to Measure Your Website’s Traffic
Measuring and monitoring your website traffic can help you determine the performance of your site. Learn how to get started here.
How to Measure the Impact of Public Relations Campaigns
How do you determine if your PR campaign was successful? In this guide, you'll learn how to analyze your results and find out what’s working.
How the Museum of Contemporary Art Denver Boosted Their Email Performance
MCA Denver uses Mailchimp’s premium email templates and integrations to simplify their marketing.
How to Use Maslow’s Pyramid in Your Business Model
Maslow's theory evaluates the needs that all human beings have and ranks them into categories. Learn how these needs apply to a business framework.
Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
Marketing Talk 101
Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.
7 Marketing Resolutions from Mailchimp Customers
We asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them.
Marketing Reporting: A Complete Guide for Your Business
Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.
Marketing Psychology: Learn the Principles of Psychology in Marketing
Understanding marketing psychology can help you optimize campaigns. Read this to learn about marketing psychology tactics and how to apply them.