About Geolocation
Mailchimp determines location and time zone for your subscribers by collecting data when they sign up for your marketing or interact with your email campaigns.
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About Email Marketing Engagement
Email marketing engagement levels measure how your subscribed contacts engage with your email campaigns. Create segments to target different sets of subscribers based on engagement.
About Email Reports
Learn about the statistics in campaign reports in your Mailchimp account, including information on opens, clicks, e-commerce data, and more.
About Email Domain Authentication
Mailchimp automatically authenticates your email campaigns to stop spam, forgery, and phishing.
About Double Opt-in
To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.
About Content Blocks for Landing Pages
Learn how to use Mailchimp's various types of content blocks in your campaign design.
How to Allowlist Delivery IP Addresses
Learn how to enable company allowlisting to help ensure your Mailchimp campaigns get to all your subscribers.
About Email Footers
The email footer includes required content, such as sender information and links, at the end of emails. Get tips for editing your email footer.
About Bot Activity and Bot Filtering
Bot activity, such as Apple's Mail Privacy Protection (MPP), impacts your open and click engagement metrics. Learn about how bot activity affects your campaign metrics, and how to filter this data out of your campaign reports.
About Classic Automation Reports
Mailchimp's classic automation report lets you view campaign stats, including status and queue numbers, for your automations.
About Abuse Complaints
Abuse complaints occur when someone reports your email campaign as spam. Learn how Mailchimp handles abuse complaints and how to avoid them.
Make sure your business is GDPR-compliant
Mailchimp’s tools and resources allow you to stay compliant with the GDPR and easily gather consent for your marketing campaigns.