Add a Background Image to a Custom HTML Template
Add a background or hero image to your campaigns with custom HTML email templates. Get tips to test your images and fix common issues.
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Accessibility in Email Marketing
Accessibility best practices ensure people with disabilities can access, perceive, and interact with your content. Learn how to make campaigns accessible for all your subscribers.
About Unsubscribes
When a subscriber declines to receive further campaigns, it's called an unsubscribe. Learn how unsubscribes work in Mailchimp and how you can manage them.
About Transactional Email
If you have an online store, you may want to send your contacts transactional emails with information about their purchases and account activity.
About Test Email Sending Limits
Testing is always a good idea. But we do limit the number of test emails you can send. Learn more about these limits and what to do if you've met them.
About Purchase History Product Recommendations
Add product recommendations based on a customer’s purchase history to your emails to increase revenue and encourage repeat purchases.
About Pre-Built Segments
Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.
About Non-Subscribed Contacts
A non-subscribed contact is someone who has interacted with your brand but hasn’t opted in to receive email marketing campaigns. Learn about non-subscribed contacts and how to use them.
About Multivariate Tests
Test up to eight versions of your campaign. Learn how Multivariate Campaigns work and get ideas for your own tests.
About the Marketing Calendar
Use Mailchimp's marketing calendar to view a monthly schedule of completed and upcoming campaigns.
About Mailchimp Attribution
Learn more about how Mailchimp attributes sales and other activity to your emails and texts.
About Gmail Tabs
Gmail's Tabs feature automatically organizes your emails into different tabs. In this article, you'll learn how to place emails in the Primary tab in Gmail.