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Intent-Based Marketing: The Future of Customer Acquisition

Intent-based marketing is a vital sales and marketing tactic for businesses of all sizes. Learn more about this type of marketing and its benefits.

How to Create a User Persona: Tips and Examples

Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.

The New E-Commerce Calendar

A Global Guide to Year-Round Shopper Engagement

How to Start Your Own Business in 10 Steps

If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.

4 Marketing Segmentation Variables & How They Work

Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.

Transactional Marketing: The Key to Immediate Sales Growth

Are you looking for a sales strategy that delivers immediate results? Discover how transactional marketing can boost your one-time sales transactions.

Traditional Marketing – Is It Worth Your Budget?

Is there still a use for traditional marketing in today’s world? If you need help choosing the best marketing strategy for your business, here’s what you need to know about digital and traditional marketing.

Boost Your Conversions with Targeted Email Marketing

Discover the benefits of targeted email marketing and how it can boost your conversion rates.

What Is an STP Marketing Model?

Develop an effective marketing campaign with segmentation, targeting, and positioning.

SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.

Persuasive Advertising Techniques and Examples

Explore powerful persuasive advertising techniques with real-world examples to boost engagement, inspire action, and drive conversions.

What is Native Advertising? Examples and Strategies

Discover how brands are successfully integrating native ads into editorial content and engaging in a more organic way.