Is Vertical Growth the Right Strategy for Your Business?
Learn how a vertical growth strategy can help you expand your products and services to scale your business and capture more market share.
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Audience Segmentation Tools for Advanced Marketing Campaigns
See how Mailchimp’s audience management tools can help you create audience and customer segments for better marketing campaigns.
How to Develop a Startup Marketing Strategy
Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.
Why Tracking Codes Matter in Digital Marketing
Tracking codes are the key to smarter digital marketing. Monitor, measure, and enhance your campaigns for maximum impact and ROI.
Target Smarter: A Guide to Geofencing Marketing
Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.
Leverage Lifestyle Segmentation to Enhance Targeted Marketing
Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.
Grow Your Retail Business with Smart SMS Marketing
SMS marketing for retail made easy—explore expert tips to craft compelling messages, optimize timing, and enhance customer engagement.
Expand Your Reach with Email and SMS Marketing
Learn how to combine email and SMS in one powerful strategy. Reach your audience faster, increase open rates, and grow customer loyalty.
Push Notifications vs. SMS: Which One Is Right for Your Business?
Push notifications or SMS? This article helps you decide which one is best for your business.
Top Media Planning Tips to Stretch Your Marketing Budget
Stretch your marketing budget further with proven media planning strategies. Achieve more with less.
The Importance of IP Reputation in Email Marketing
Your IP reputation is essential for successful email marketing and digital advertising campaigns. Learn how to improve and maintain your online reputation.
Paid Traffic: How It Can Boost Your Digital Marketing
Paid traffic is one of the quickest ways to improve your company’s visibility. Learn about how to gain paid traffic and whether it’s right for your business.