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The Value of a Resend Campaign, By the Numbers

The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%?

How Testimonial Advertising Builds Customer Confidence

Testimonial advertising is one of the best ways to build trust with customers. Explore best practices for creating ads that resonate with your audience.

Understanding Supply and Demand in Business

Supply and Demand is one of the most important economic theories. Learn how to apply it in your business to make informed decisions.

What Is a Subdomain? Definition & Examples

A subdomain can be an effective organizational tool for your company’s website. Learn more about what a subdomain is and when to use one here.

Strategic Planning: Pave Your Path to Success

Master the strategic planning process with our comprehensive guide. Learn what a strategic plan is and how to create one to reach your business goals.

Expand Your Reach with Email and SMS Marketing

Learn how to combine email and SMS in one powerful strategy. Reach your audience faster, increase open rates, and grow customer loyalty.

Save Time and Increase Productivity with a Smart Marketing Platform

How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.

Sales Prospecting Tips and Best Practices

Sales prospecting is one of the most important—and challenging—methods for driving sales. Learn how to do sales prospecting like a pro and generate leads.

What is a Sales Funnel? How to Use It to Drive More Qualified Traffic

A sales funnel can increase qualified traffic and encourage leads to purchase. Learn more about how sales funnels work and how to build one.

Registered Trademarks Explained: How to Trademark Your Business

Does your business or product have a logo? You can protect your logo with a registered trademark. Learn whether you need a trademark and how to file one.

Crafting a Refund Policy That Works for Your Business

Learn all about refund policies and what to include in one that will work best for your business.

How to Use Referral Marketing in Your Small Business

Referral marketing involves using one of the most effective marketing tactics: word of mouth. Read on to learn how to get started.