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UX Design Process: How to Design With Users in Mind

Thoughtful design is critical to create a positive user experience. Learn more about the UX design process as you build your website.

Upstream Marketing: The Secret to Lasting Brand Impact

Want marketing with staying power? Explore how upstream marketing strategies create lasting brand impact by addressing customer needs before they arise.

How The Happiness Planner Creates More Content in Less Time

Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering.

How Testimonial Advertising Builds Customer Confidence

Testimonial advertising is one of the best ways to build trust with customers. Explore best practices for creating ads that resonate with your audience.

Harness Subliminal Advertising to Enhance Brand Messaging

Unleash the potential of subliminal advertising to enhance your brand messaging. Explore strategies to captivate audiences on a subconscious level.

How Steel City Collectibles Became a Leader in Sports Memorabilia

The sports collectibles retailer uses Mailchimp’s tools to help them build connections with their audience.

Guiding Growth: Nurturing Startups Through Mentorship

Learn how a startup mentor can guide you throughout your entrepreneurial journey. Discover tips on how to find the right mentor for your business venture.

Blogging 101: Starting a Blog for Your Brand

Don’t underestimate the power of starting a blog for your business. Here’s everything you need to know from choosing a platform to monetizing your content.

SMS Winback: Crafting Your Customer’s Return Journey

SMS winback campaigns make customer retention easy. With a few well-timed texts, you can bring inactive customers back to your brand.

Crafting Your SMS Marketing Strategy

SMS marketing allows businesses to have direct communication with their customers. Discover best practices for creating an SMS marketing strategy that drives engagement.

How to Create an Engaging SMS Fundraising Campaign

SMS fundraising lets you grab prospective donors’ attention. Discover how to create an inspirational nonprofit campaign that drives donations.

SMS for SaaS: The Fast Lane to Product Engagement

Your product deserves engaged users. SMS for SaaS helps you get there faster. The best part? You can start seeing results from your first campaign. Here’s how.