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What is a Value Proposition Canvas and How You Can Make One

Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.

What is Your Customer Effort Score and How Can it Help Your Business?

Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.

Tracking Your Lead Source: Why It Matters and How to Do It Effectively

Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.

The Warning Signs of Burnout at Work and How to Avoid Them

Learn what the warning signs of burnout are and how to prevent burnout in the workplace.

The power of referrals for your business (and how to ask for them)

Ask for referrals and maximize your earning power with these tips and templates for agencies and freelancers.

Setting professional boundaries by saying ‘no’ to work (how, when, and why you should)

Our research suggests that saying “no” can actually double your agency’s chances of growing your revenue compared with agencies that rarely decline work—find out how by tapping into this article.

Deliverability 101: What It Is, What It Takes, and How Mailchimp Helps

Learn what deliverability means, what factors impact it, and how Mailchimp helps you reach more inboxes.

Conflict of Interest in Business: Understanding the Risks and How to Mitigate Them

Learn what conflict of interest in business is, how it can affect your company, and how to avoid workplace conflicts.

Intuit Mailchimp and WARC Examine the AI Skills Gap Among Mid-Market Marketers—and Pinpoint How to Close It

New report finds nearly all mid-market marketers believe AI will improve marketing effectiveness, but only one-third have adopted it widely—and 39% cite lack of expertise as a barrier

What is an SSL Certificate? All About SSL Certificates

Have a website that needs security protection? Learn about SSL certificates and how they can protect your website.

Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.