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Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

The Impact of Mobile Responsiveness on User Experience

Explore the benefits of a mobile responsive website and its role in creating a smooth, user-friendly experience on all devices.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

How to Organize Long-form Content for Maximum Engagement

Learn how a well-structured approach to long-form content can significantly enhance reader engagement and retention.

How To Increase Online Sales

Discover how analytics, conversion optimization, and social media can be used to grow your business and sell more stuff.

How to Vlog: 22 Tips to Get Started

Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.

How to Update a Website

Website updates are essential if you want to continue to drive traffic to your website. Learn how to get started with this guide.

How to Build an E-Commerce Website

Need to build a website for your online store? This guide will walk you through how to build an e-commerce website that keeps customers coming back.

How to Build a Website Resume

Learn how to build a website resume with this step-by-step guide from Mailchimp to help you land your dream job.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

10 Elements of a High Converting Landing Page

Explore what makes a good landing page to boost your marketing results and grow your audience with ease.

Google SGE: How to Make the Best of AI Overviews

Best practices on how to react to or recover from the rollout of Google AI Overviews. Learn what it takes to be successful in the age of Google SGE!