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Measuring Your Performance and Increasing Engagement

Once subscribers have joined your list and start engaging with your email, there’s more to learn and consider.

Venture Capital Funding: How to Secure Investment for Your Startup

Learn about venture capital (VC) funding, decide whether it's right for your business, and learn how to put your best foot forward when seeking VC funding.

Workflow Management: Key Strategies for Success

Boost productivity with effective workflow management strategies. Explore software options for smoother operations.

Why Multichannel Campaigns Matter

Reach your people where they are, keep all your marketing in one place, and increase your ROI.

WhatsApp Marketing: Send Marketing Messages With WhatsApp

Looking to create a WhatsApp marketing strategy? This guide breaks down how to reach existing and potential customers with WhatsApp messages.

What Makes a Good Permission Reminder?

A "permission reminder" is a little blurb in your email marketing campaigns (usually in the footer) that helps your recipients remember how you got their email address.

Pipeline Management: What It Means in Different Industries

What does it mean to have effective pipeline management across multiple industries, and how does it relate to your sales team? Learn that and more to effectively manage your sales pipeline.

Affiliate Marketing for E-commerce Businesses

Learn what affiliate marketing is, how it works, and if it's right for you.

4 Marketing Segmentation Variables & How They Work

Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.

Website Migration 101: What Website Owner’s Should Know

Website migrations can sound like a vague, confusing task—but it doesn’t have to be! No business remains static, so website migrations are always a good idea for your brand.

Web Design 101: A Guide to Website Footers

Website footers serve many purposes and benefits for business, no matter the size of their audience. Here’s everything you need to know about this underutilized feature.

Website Design Inspiration Plus Examples

Need website design inspo? Check out the best resources for design inspiration here.