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Marketing Operations 101: The Basics Every Business Owner Should Know

Want to improve your marketing campaigns? Use this guide on marketing operations essentials to build a winning team and unlock your brand’s full potential.

Marketing Ecosystem: What on Earth Is It?

What marketers mean by a marketing ecosystem, why it’s such a big deal and what you may want to do about it.

Machine Learning in Marketing: A Complete Guide

Machine learning is a great tool to leverage in many areas of business, especially in marketing. Learn how your digital marketing strategies can benefit from machine learning and AI.

Navigating International Marketing Challenges

Explore the key principles of international marketing and unlock opportunities in new markets.

Intent-Based Marketing: The Future of Customer Acquisition

Intent-based marketing is a vital sales and marketing tactic for businesses of all sizes. Learn more about this type of marketing and its benefits.

How to Create a User Persona: Tips and Examples

Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.

4 Marketing Segmentation Variables & How They Work

Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.

Transactional Marketing: The Key to Immediate Sales Growth

Are you looking for a sales strategy that delivers immediate results? Discover how transactional marketing can boost your one-time sales transactions.

Traditional Marketing – Is It Worth Your Budget?

Is there still a use for traditional marketing in today’s world? If you need help choosing the best marketing strategy for your business, here’s what you need to know about digital and traditional marketing.

Boost Your Conversions with Targeted Email Marketing

Discover the benefits of targeted email marketing and how it can boost your conversion rates.

What Is an STP Marketing Model?

Develop an effective marketing campaign with segmentation, targeting, and positioning.

SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.