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New Product Development: From Idea to Market Success

Want to excel at new product development? Discover strategies for development, testing, and launch to transform brilliant product ideas into market winners.

Improve Customer Targeting With Micro Segmentation Marketing

Splitting your audience into small groups can increase conversions, grow loyalty, and provide valuable insights. Find out how micro segmentation works.

Target Smarter: A Guide to Geofencing Marketing

Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.

The Sales Cycle: A Unified Guide for Marketing and Sales Teams

Are your Marketing and Sales teams working in harmony? Discover how to unify your approach to sales cycle management and boost teamwork.

The Importance of IP Reputation in Email Marketing

Your IP reputation is essential for successful email marketing and digital advertising campaigns. Learn how to improve and maintain your online reputation.

7 Ways Data Science Can Improve Your Marketing

Data on your audience and campaign performance makes it easy to create powerful marketing that achieves your goals.

8 Rules When It Comes to Skin Care Advertising

The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.

Save Time and Increase Productivity with a Smart Marketing Platform

How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.

Before and After: How Pre-Post Analysis Drives Marketing Results

Are you looking to improve your marketing campaign outcomes? Learn how pre-post analysis can uncover what works and optimize your future marketing strategies.

The Power of Semi-Supervised Learning in Sales and Marketing

Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.

Top Tips for Measuring Purchase Intent in Your Target Market

Boost sales by taking advantage of purchase intent and targeting the most profitable customers. Check out our top tips for measuring purchase intent.

Is This Website Safe? How to Conduct a Domain Safety Check

Keep your sensitive data secure by conducting domain safety checks. Read this to learn how to evaluate the safety of any website.