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Startup Equity: The Founder’s Playbook

Unsure how to best manage your startup equity? Discover the best practices in equity distribution and how they can impact your startup’s future and growth.

What is Spam Complaint Rate and How to Reduce It

Understand spam complaint rate and reduce it effectively. Learn strategies to improve email deliverability and customer satisfaction.

How Social Proof Can Boost Your E-commerce Business

Explore what social proof is, why it's crucial in any marketing strategy, and how you can use it to increase conversions for your online business.

How to Elevate Your Shipping Confirmation Emails

Craft better shipping confirmation emails with key details, smart design, and useful subject lines that build trust and improve the post-purchase experience.

How to Implement a Rolling Budget in Your Business

Learn how to implement a rolling budget for your business and stay on top of your finances.

Maximizing Profitability: Explore Effective Revenue Models for Your Business

Choosing the right revenue model can help you earn more and create an effective pricing strategy. Explore the different types of revenue models here.

How to Craft an Effective Restaurant Website

Craft the perfect restaurant website with these key features, and draw inspiration from examples of effective restaurant websites.

Pre-Built Segmentation: Target Your Customers With One Click

We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.

Turn Visitors Into Leads With Online Form Builders

Online form builders make it easy to gather information from visitors to your site. Learn more about website form builders and why they’re important here.

Common Mistakes in Multi-Channel Automation

Avoid common mistakes in multi-channel marketing automation and learn how to improve customer engagement across email, SMS, social, and more.

How to Measure Marketing on YouTube

Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.

How to Write an Email for a Job Application: Best Practices & Examples

When applying for a job via email, it's important to craft an email that makes you stand out. Use these tips to write a great job application email.